Hollywood celebrity – Now and Then

A celebrity is a widely-recognized or famous person who commands a high degree of public and media attention. The word stems from the Latin adjective celeber but they may not become a celebrity unless public and mass media interest is piqued. For example Virgin Director Richard Branson was famous as a CEO, but he did not become a global celebrity until he attempted to circumnavigate the globe in a hot air balloon. On the other hand, mass entertainment personalities such as soap opera actors or music stars are likely to become celebrities even if the person deliberately avoids media attention A small number of celebrities can be considered ‘global’, in that their fame has spread across the world, even across linguistic and cultural boundaries. These celebrities are often prominent political figures, actors, globally successful musicians and sports stars. The rise of international celebrities in acting and popular music is due in large part to the massive scope and scale of the media industries, enabling celebrities to be viewed more often and in more places. The reach of entertainment products is further extended by large-scale illegal copying of movies and music, which makes inexpensive pirated versions of dvds and cds available throughout even less economically developed countries.

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